The Old Sardine Factory, Looe


20/20 were awarded the contract to design and fit the exhibition elements of a new community and heritage hub in the harbour town of Looe.

The centre, part of Looe Harbour Commissioners' vision for the redevelopment of their Sardine Factory site on the quay side of West Looe, is part of a wider project designed to regenerate the harbour town and boost the local economy.

We worked with our clients to develop an interactive and immersive visitor centre with features appealing to all ages, interest and abilities. As a result we have created in Looe a first class visitor experience and educational resource that will interest visitors and the local community alike.

Our team’s full range of creative and practical skills were brought into play on this project, to deliver a truly immersive and engaging experience for everyone to enjoy throughout the year.

From navigating the huge 13m x 11m map on the floor, to taking a virtual reality ride beyond the Banjo Pier with the Looe RNLI, the Centre brings Looe's stories to life using video, sound, objects, games, and even touch and smell when discovering smugglers' contraband in a cut away boat hull.

The building and displays are tailored to encourage greater engagement with Looe as a whole, telling and exploring its stories using a combination of archive and contemporary sources presented using sensory and digital media.

We designed the Centre in a way that allows visitors to connect with what makes Looe unique – to see beyond the idea of a generic ‘Cornish seaside town’, and to create a space where the local community can feel a greater part of where their Looe has come from, and where it is headed.