MASTERPLAN FOR WAYFINDING AND SIGNAGE
20/20 worked with the team at Salisbury Cathedral to develop a signage masterplan to complement their new brand and identity. A design that was sympathetic to the heritage, significance and architecture of the Cathedral was central to the project, and after extensive consultation with the local community, we designed a phased masterplan with clear paths for delivery. Cost engineering was also an essential part of this process. We produced and installed a number of the phases and updated the brand guidelines to include provision for signage to future-proof the scheme and ensure additional signage is consistent.