A NEW LOOK FOR ROYAL CORNWALL HOSPITALS NHS TRUST
We worked with Royal Cornwall Hospitals NHS Trust to develop a new brand that represents their core values:
Care + Compassion
Trust + Respect
Inspiration + Innovation
Pride + Achievement
After both staff and public consultation we developed a simple call to arms to work alongside the NHS brand.
We developed style guidance for the branding and helped the Trust to roll out the brand across all of their communications and hospital sites, across signage and wall graphics and all printed communications including pens and lanyards.
In keeping with the Trust's brand values we designed and installed a series of feedback 'wonderwalls'. These provide an opportunity for patients and visitors to easily share their views on their hospital experience, providing a source of pride and direction for improvement.