A CONTEMPORARY EXHIBITION REFLECTING THE BRAND VALUES OF INNOVATION AND PERFORMANCE
We joined forces with international manufacturing giant Yamazaki Mazak to create a stunning new solutions gallery at their European headquarters in Worcester.
Mazak – the world’s largest supplier of CNC lathes, machining centres and manufacturing systems – wanted to display how their machines play a vital role in five areas of our everyday life: transport and automotive, human performance, aerospace, lifestyle and energy. We produced contemporary and innovative exhibition spaces with LCD screens and high-tech plinths displaying everything from an aircraft wheel to the propeller from a Sunseeker boat. Among the exhibits on show are a Tour de France carbon fibre racing bike, a Formula One McLaren steering wheel and a model wind turbine, components of which have been manufactured using Mazak machine tools.
By taking time to understand the Yamazaki Mazak brand at the start of the project, we could ensure that the company’s brand values of innovation and performance were reflected throughout the design. Attention to detail was imperative throughout the production process to create an impeccable finish.
Since completing the solutions gallery, we have created audiovisual content for their exhibition stand and we have delivered an internal signage and environmental project at Mazak’s European head office, as well as updating various meeting spaces.