Bradford Royal Infirmary

Shane Embleton, Head of Capital Projects & Development, Bradford Royal Infirmary:

"The construction of our new hospital wing building provided an opportunity for us to review wayfinding across our hospital site.

"20/20's design consultants took time to understand the issues around navigating our hospital, identifying the problem areas in an initial critique document. Roadshows were held and presentations made to Trust senior management to obtain buy-in and listen to the views of our patients, visitors and staff.

"They then proposed a comprehensive, efficient and practical solution that goes beyond signage alone, coordinating our communication, interiors and signs in a simple and logical scheme.

"Working alongside our appointed architects, interior designers and contractors, 20/20 have supported us providing continuity throughout the project, from initial design of the scheme (critically involving all our stakeholders), through to providing all the technical drawings, specifications and schedules needed for tendering. They continue to support us with project management as we move into the installation phase.

"Their insight has been invaluable and their fresh, user-focussed approach has resulted in a solution that we are confident will significantly improve the hospital experience for our patients, staff, and visitors.”






We provided a full wayfinding consultancy and design service for Bradford Royal Infirmary, when the site expanded with a new wing, to provide welcoming and user focused navigation.

Poor wayfinding systems on disorientating hospital sites increase anxiety and confusion, and cost hospitals through lost time from appointment delays.

We took a systematic 'Listen, Design, Deliver' approach to effectively tackle the large, complex wayfinding project.

Listen: Taking a step back, and viewing the site through the eyes of its varied users, we carried out workshops and detailed consultations with patients and staff about the existing system and their expectations for improvement.

Design: We proposed a bespoke design for the site that reduces reliance on the written word for inclusive self-navigation. Through further workshops and consultation with key departments and partners, staff and visitors we refined the design, to ensure that the final scheme was fully supported and appropriate for all visitors' journeys.

The scheme identifies a destination through the use of colour coding, incremental numbers systems, maps, graphics and icons which lead visitors as necessary first to the correct zone or building, [orientation] floor and area, [location] and room or ward [arrival]. Our modular designs are easily adaptable to change, ensuring long term return on investment.

Deliver: We provided a schedule of specified systems and quantities, cost engineered to meet budgets, including full scheme drawings and specifications, and provided project management support through the tender process for production and installation to ensure the scheme is effectively implemented to the brief.

The result is a flexible and simple family of signs, directories, maps and communications that uses colours and numbering to make wayfinding as straightforward as possible for the widest variety of people, whatever their different abilities, backgrounds and needs.