We believe effective interpretation invigorates, informs and inspires a broad range of people, rather than just those already familiar with a subject.
We achieve this by creating spaces which engage the visitor with an initial ‘wow’ moment; we then present layered, cohesive narratives using a variety of media. To do that demands certain things of our multi-disciplinary design team.
We have to be capable of properly immersing ourselves in a subject, of being sufficiently steeped in context to allow us to understand nuance and communicate complexity.
But the real knack is to do this while simultaneously standing in the shoes of the hypothetical visitor; to detach ourselves from the mass of information and continually make judgments about what’s truly engaging.
Whether it’s narrative panels, interactives, complete fit-outs or atmospheric audio-visual elements, we carefully assemble coherent, compelling visitor experiences that are stimulating and memorable from concepts to completion.